Pasta Brand ZENB Announces Closure

Pasta Brand ZENB Announces Closure

“Plant-powered” pasta brand ZENB has announced the closure of its UK branch due to difficult economic circumstances. The Japanese company, which makes pasta using high-protein yellow peas, as well as vegan sauces and crackers, launched in the UK in 2020. A statement from ZENB said “the very challenging global economic climate” had made it “unsustainable to continue.” ZENB began with the aim of “reimagining” a staple food with the use of a health…