One year in, Wayfair’s first brick and mortar is win-win for store, Wilmette

One year in, Wayfair’s first brick and mortar is win-win for store, Wilmette

After Wayfair’s first and so far only “in real life” store celebrated its first anniversary recently, both company officials and the village of Wilmette say they’re happy with the results. Wayfair, a furniture and home decor retailer, had previously sold its products exclusively through e-commerce until it opened its first-in-the-nation brick and mortar store at Edens Plaza in Wilmette. “The guiding principles that we went into the store with ar…

Perigold takes on tariffs through its broad, flexible partner base - Furniture Today

BOSTON — Within the Wayfair family, online retailer Perigold has focused its assortment on higher-end and designer brands, a narrower focus than Wayfair‘s, but still flexible enough to traverse the current tariff environment. Nicole Chaloux-Pinette, head of category management and business development for Perigold, said although its assortment doesn’t match the 20,000 or more suppliers that Wayfair has, “our brand portfolio numbers in the low th…