Care Home Boss Says 'Keep a Close Eye' on Elderly People During Heatwave

Care home boss says 'keep a close eye' on elderly people during heatwave

A care home boss in Skelton, Cleveland, has called on people to "keep a close eye" on elderly relatives and neighbours during the coming heatwave.

Older people stereotyped as rich and grumpy in ‘offensive’ adverts, watchdog says

Elderly people ‘bombarded’ with campaigns for funeral services and care homes, Advertising Standards Agency says

Older people ‘bombarded’ with ads for funerals, care homes and mobility aids

Over a third of the UK population agree that older people tend to be negatively stereotyped in ads, the Advertising Standards Authority found.

ASA praises retailers’ ads for positive treatment of older people - Marketing Beat

The Advertising Standards Authority (ASA) has published a new report which singles out ads by Amazon, Tesco, Nescafe and Cadbury for their positive portrayal of older people. The study, which was published today (19 June), saw over 4000 UK adults surveyed. Respondents said ads that positively depicted elderly people focused on the person rather than their age, such as showing them as being a part of an intergenerational friendship group or takin…