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Old Potrero Blazed a Trail For Craft Rye Whiskey. Why Is It Perpetually Overlooked?

Summary by VinePair
Imagine a craft whiskey with impeccable bona fides: delicious flavor, a genuinely interesting backstory, and a history of breaking new ground. These are qualities that all spirits, and especially craft ones, strive to achieve and proudly boast about. By all rights, such a whiskey should be wildly successful, popular, and beloved — and certainly not overlooked. Yet that’s exactly what’s happened to Old Potrero rye. “It’s easy to pass over unless …
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Old Potrero Blazed a Trail For Craft Rye Whiskey. Why Is It Perpetually Overlooked?

Imagine a craft whiskey with impeccable bona fides: delicious flavor, a genuinely interesting backstory, and a history of breaking new ground. These are qualities that all spirits, and especially craft ones, strive to achieve and proudly boast about. By all rights, such a whiskey should be wildly successful, popular, and beloved — and certainly not overlooked. Yet that’s exactly what’s happened to Old Potrero rye. “It’s easy to pass over unless …

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VinePair broke the news in on Monday, March 31, 2025.
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