Published 8 days ago • Dublin, Ireland • Updated 7 days ago

O'Driscoll served compliance notice over social posts

Brian O'Driscoll received a compliance notice from the Competition and Consumer Protection Commission for breaching consumer law by failing to disclose paid promotional posts on social media.
The CCPC stated that O'Driscoll engaged in a misleading commercial practice regarding posts for Zerofit Europe apparel.
The compliance notice could result in a fine of up to £5,000 or imprisonment for violating consumer protection laws, as stated by the CCPC.
CCPC Chairman Brian McHugh expressed concerns that influencer marketing can mislead consumers, noting that a quarter felt misled after purchasing a product based on influencer promotions.

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Lean Left

Brian O’Driscoll served with compliance notice over ‘misleading’ Instagram post

The former Ireland rugby international was reprimanded over a social media post that was found to have breached consumer law.

7 days ago·Ireland

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Irish Mirror

Lean Left

Brian O'Driscoll served with notice over 'misleading commercial practice'

This is the first time the CCPC have taken action against social media influencers with O'Driscoll investigated over his Instagram social media account

8 days ago·Ireland

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The Journal

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The42

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Brian O'Driscoll served with compliance notice by consumer watchdog over social media posts

O’Driscoll was served with a compliance notice for failing to use the correct labels to disclose the commercial nature of some of his online content.

8 days ago·Ireland

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Irish Times

Lean Left

Brian O’Driscoll issued with compliance notice by consumer watchdog over ‘misleading’ social media post

Fitness coach Caroline O’Mahony, who has 882,000 Instagram followers, found to have failed to use appropriate labels for commercial content

8 days ago·Dublin, Ireland

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Irish Independent

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Brian O’Driscoll one of two influencers served compliance notices over social media posts

Former Irish rugby captain Brian O’Driscoll was served with a compliance notice by a consumer watchdog last year for not disclosing the commercial nature of a post on social media.

8 days ago·Ireland

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RTÉ

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O'Driscoll served compliance notice over social posts

Former rugby star Brian O'Driscoll and fitness coach Caroline O'Mahony were the two social media influencers served with compliance notices by the Competition and Consumer Protection Commission for breaching consumer law by failing to disclose the commercial nature of their social media posts.

8 days ago·Ireland

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