US EditionOdd Muse's Aimee Smale: lessons from a TikTok trailblazer
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Odd Muse's Aimee Smale: lessons from a TikTok trailblazer
Drapers Odd Muse’s Aimee Smale: lessons from a TikTok trailblazer Aimee Smale launched Odd Muse during the Covid pandemic by going "online and speaking about a blazer". Ahead of her appearance at Drapers Social Summit on 5 June, Drapers hears about her social strategies that have spawned the multimillion-pound "accessible luxury' womenswear brand.The post Odd Muse’s Aimee Smale: lessons from a TikTok trailblazer appeared first on Drapers.
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