US EditionNigeria Drives Shift In Global Travel As Bleisure And Safety Trends Rise - Brand Spur
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Nigeria Drives Shift In Global Travel As Bleisure And Safety Trends Rise - Brand Spur
July 2025 Nigeria is emerging as both a tourism source market and destination, according to new research from Boston Consulting Group (BCG). The report highlights the country’s potential to benefit from a projected $15t global leisure travel boom by 2040, with Nigerian travellers and tourism assets aligning with dominant new trends such as business-leisure integration and safety-focused experiences. The study, Unpacking the $15 Trillion Opportu…
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