Nielsen Launches New Ad Supported TV Measurement Report

Nielsen Launches New Ad Supported TV Measurement Report

Nielsen report will provide a more comprehensive look at how TV delivers advertising across broadcast, cable, and streaming.

Nielsen: Most TV Viewing Is On Ad-Supported Services

Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing

Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape

72.4% of overall TV viewing in Q1 2025 is of content that includes advertising Critical data unlocked by updates to Streaming Platform Ratings, powered by Nielsen’s industry-leading technology: the Streaming Meter Nielsen, a global leader in audience measurement, data and analytics, has launched The Ad Supported Gauge—a new extension of The Gauge. The new quarterly report provides the most comprehensive look at the portion of television that del…

Linear TV Networks Lost 35% Of Reach From 2014 To 2024

TV remains a dominant force of culture, entertainment and advertising. But that doesn't mean that linear networks have the same enormous reach they used to. TripleLift's recent report, 100 Years Of Television, details TV's major innovations over time, growth and then its recent transformation with the emergence of streaming and its own resulting expansion.Also included is a look at the progressive loss of reach for linear TV networks over the la…

Nielsen launches new report on ad-supported TV

Tubi offers hundreds of television shows and movies that are available to stream for free, supported by short advertising breaks before, during and after programs. (Courtesy graphic) Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across traditional and streaming TV platforms, according to a new report released by Nielsen on Thursday. The report, called the Ad…

Less Than Three-Thirds Of Viewing Goes To Ad-Supported Platforms | Radio & Television Business Report

The headline? That’s the message being shared on May 1 by Nielsen as it debuted “The Ad Supported Gauge,” a new quarterly report offering a comprehensive look at the segment of television that delivers advertising across broadcast, cable and streaming. In Q1 of 2025, some 72.4% of TV viewing was on ad-supported platforms, compared to 27.6% for ad-free platforms. At the same time, “Traditional TV” — defined as cable and broadcast — are tied at ab…