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New Zealand’s Boring Oat Milk to land in more than 1000 Woolworths stores

Summary by Inside FMCG
New Zealand’s plant-based milk brand, Boring Oat Milk, has launched into more than 1000 Woolworths stores across Australia, marking its largest supermarket rollout to date. Boring’s Original and Barista oat milk varieties are available in 953 Woolworths supermarkets, covering 95 per cent of its national network, along with 80 Woolworths Metro stores. The move marks Boring’s first major entry into the Australian retail market, following a strong …
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Inside FMCG broke the news in on Thursday, May 29, 2025.
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