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Netflix's Video Podcast Push

  • Netflix is exploring video podcasts as a method to engage viewers, according to Business Insider.
  • The company is in talks with talent agents to bring podcasting talent for a talk-based video show, despite previous skepticism about the format.
  • Podcasts have gained popularity recently, highlighted by President Trump's appearances on popular shows during the presidential election.
  • In 2024, users watched 400 million hours of podcasts on YouTube, which dominates watch-time for podcasts.
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CBC News broke the news in Canada on Sunday, January 26, 2025.
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