'I've Never Had a Response Like It': Allianz's Repositioning One Month On

'I've never had a response like it': Allianz's repositioning one month on

“In my entire 25 years in this industry, I have never had a response like it.”That’s Allianz marketing boss Laura Halbert on her brand’s recent repositioning. It’s a sentiment echoed by Howatson + Co boss Chris Howatson.When she joined the insurance brand 18 months ago, Halbert was tasked with taking it into its next chapter […]

Nederburg Launches Repositioning Campaign

Nederburg has announced a new reset intended to reach a new generation of wine lovers, as it cements ties with its existing support base. The new marketing campaign launches in June, with a refreshed positioning that includes a new look and in-store, on-consumption and online communication.

Propaganda delivers in-depth rebrand and repositioning for Vitawell

Propaganda Brand Consultancy has delivered a strategic rebrand and repositioning for Vitawell – a leading vitamins and supplements (VMS) brand. Designed to simplify the wellness journey and energise the category, this brand transformation positions Vitawell for significant future growth while cutting through a market often criticised for complexity and confusion. Launched eight years ago by Principle Healthcare – a company with over 20 years’ ex…