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NBCU Closes Record-Breaking Upfront With 'Highest Ad Sales Volume' Ever

UNITED STATES, JUL 15 – NBCUniversal's new NBA rights deal drove a 15% rise in upfront ad commitments and a 45% increase in sports ad sales, attracting many new sponsors to its platforms.

Summary by Adweek
NBCU is the first major publisher to cross the upfront finish line, with record ad sales commitments.

3 Articles

DeadlineDeadline
Center

NBCUniversal Wraps Upfront Sales Process, Citing Record Volume Largely Due To Live Sports

NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live sports.

·Los Angeles, United States
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AdweekAdweek
Center

NBCU Closes Record-Breaking Upfront With 'Highest Ad Sales Volume' Ever

NBCU is the first major publisher to cross the upfront finish line, with record ad sales commitments.

Read Full Article
VarietyVariety
Lean Left

NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super Bowl and the NBA

·Los Angeles, United States
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Variety broke the news in Los Angeles, United States on Tuesday, July 15, 2025.
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