Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge

Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge – Marketing Communication News

Natural Light is making a bold new move in 2025—and no, it’s not launching a craft beer. Instead, the American-style light lager is embracing a different kind of craft by teaming up with 90s sitcom-star and home-renovation expert Richard Karn. As Natty’s official Craft Ambassador, Karn is helping DIY enthusiasts upgrade their spaces, starting with the Garage Improvement Sweepstakes. Launched on April 3 in celebration of National DIY Day, the swee

Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge

Natural Light is making a bold new move in 2025—and no, it’s not launching a craft beer. Instead, the American-style light lager is embracing a different kind of craft by teaming up with 90s sitcom-star and home-renovation expert Richard Karn. As Natty’s official Craft Ambassador, Karn is helping DIY enthusiasts upgrade their spaces, starting with the Garage Improvement Sweepstakes. The sweepstakes gave fans a chance to win $10,000 to transform …