Bluestar Alliance Completes Acquisition of Iconic Workwear and Lifestyle Brand Dickies™ From VF Corporation

NAPA Auto Parts Did A Free Clothing Line With Dickies And It Was So Cool It Instantly Sold Out Twice

NAPA didn't plan to make money on the clothes and, over the course of two giveaways, appears to have immediately exhausted the run of 1,100 items.

Bluestar Alliance Completes Acquisition of Iconic Workwear and Lifestyle Brand Dickies™ from VF Corporation

NEW YORK, Nov. 12, 2025 /PRNewswire/ -- Global brand management company Bluestar Alliance today announced the completion of its acquisition of heritage workwear and lifestyle brand Dickies from VF Corporation. The addition of Dickies reinforces Bluestar Alliance's position as one…

New Dickies Owner Bluestar Alliance Charts Expansion Plans

Bluestar Alliance, whose portfolio includes Hurley, Palm Angels and Scotch & Soda, shared some of its geographic and product category expansion plans for Dickies.

VF Corp. Completes Sale of Dickies to Bluestar Alliance

DENVER & NEW YORK–(BUSINESS WIRE)–VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, announced that it has successfully closed the previously announced transaction to sell the Dickies® brand to Bluestar Alliance LLC, a leading global brand management firm, for an aggregate base purchase price of $600 million in cash subject to customary adjustments. About VF VF Corporation is a portfolio of leadin…

VF Corporation Completes Sale of Dickies® to Bluestar Alliance

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