US EditionParks Associates: Shoppable ad Formats Growing in Popularity
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Parks Associates: Shoppable ad formats growing in popularity
(Stock photo by James Yarema via Unsplash) The majority of American households connected to broadband Internet watch streaming content that is supported by advertising, and many have purchased a product through a shoppable ad format in recent months, according to a new research paper released by Parks Associates and Adeia this week. The paper, called “Interactive and Shoppable TV: Next Wave of CTV Revenues,” reports 7.5 million households in the…
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