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Multimedia Sister Company Will Open 100 Firehouse Subs

Summary by El Financiero
Foodplay, a sister company of Grupo Multimedios, will open in Mexico for the next five years 100 branches of Firehouse Subs – the brand of Restaurant Brands International (RBI). “We believe that Firehouse Subs has enormous potential in Mexico’s growing sandwich market,” said Duncan Montero, president for Latin America and the Caribbean of RBI. We are excited to offer Firehouse premium subs, a friendly service and a community-focused mission to n…

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Foodplay, a sister company of Grupo Multimedios, will open in Mexico for the next five years 100 branches of Firehouse Subs – the brand of Restaurant Brands International (RBI). “We believe that Firehouse Subs has enormous potential in Mexico’s growing sandwich market,” said Duncan Montero, president for Latin America and the Caribbean of RBI. We are excited to offer Firehouse premium subs, a friendly service and a community-focused mission to n…

·Mexico
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El Financiero broke the news in Mexico on Monday, June 2, 2025.
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