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MrBeast Removes AI YouTube Thumbnail Tool After Backlash

  • Earlier this week, MrBeast pulled his AI thumbnail tool amid community backlash and announced the removal via X platform.
  • Following its launch last week, MrBeast's AI thumbnail tool mimicked creator logos and styles without permission, prompting objections from prominent YouTubers like Jacksepticeye.
  • The $80-per-month AI thumbnail tool mimicked creator styles, logos, and faces, with Jacksepticeye criticizing it and community backlash prompting its removal.
  • Following the backlash, MrBeast replaced the AI thumbnail tool with a marketplace linking to real artists, announced on X, to support human creators.
  • Industry analysts say AI tools like MrBeast's generator spark debates over democratizing content creation but threaten creative livelihoods and intellectual property rights.
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Newsweek broke the news in United States on Friday, June 27, 2025.
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