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MrBeast, Lady Gaga, and Brittany Broski to headline YouTube's fandom-forward Brandcast - Tubefilter

Summary by Tubefilter

YouTube is going back to the Upfronts. For the fourth year in a row, it’s hosting its annual advertiser-bait event, Brandcast, during the TV-focused spring Upfronts. It used to, like most digital platforms, present to marketers during the Interactive Advertising Bureau’s digital-focused NewFronts, but in 2022, it went all-in on a bid for TV dollars and moved to the Upfronts. The move was a surprise when it happened–but now we expect to see YouTu…

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MrBeast, Lady Gaga, and Brittany Broski to headline YouTube's fandom-forward Brandcast - Tubefilter

YouTube is going back to the Upfronts. For the fourth year in a row, it’s hosting its annual advertiser-bait event, Brandcast, during the TV-focused spring Upfronts. It used to, like most digital platforms, present to marketers during the Interactive Advertising Bureau’s digital-focused NewFronts, but in 2022, it went all-in on a bid for TV dollars and moved to the Upfronts. The move was a surprise when it happened–but now we expect to see YouTu…

5 days ago

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Tubefilter broke the news in 5 days ago on Wednesday, March 26, 2025.

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