US EditionMoss goes for 'style and substance' in new OOH push - DecisionMarketing
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Moss goes for 'style and substance' in new OOH push - DecisionMarketing
High street retailer Moss – formerly Moss Bros – is aiming to turn on the style in its first campaign since appointing The Croner to handle its business last month. The SS/25 campaign introduces a fresh direction under the creative platform “Men Of Style + Substance” and aims to showcase the Moss collection alongside headlines that bring the new tone of voice to life. The work combines light-hearted words of wisdom for the Moss Man to live by, w…
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