US EditionMorinaga Milk Industry to end sales of cake ice cream "Viennetta"
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[Press Release] Announcement date: February 10, 2025 Notice of discontinuation of sales of Viennetta Morinaga Milk Industry Co., Ltd. announces that sales of its cake ice cream "Viennetta" will end on March 31, 2025. "Viennetta" was first sold in Japan in September 1983. It is difficult to reproduce the delicate layers that overlap one another, and even now, more than 40 years after its release, it remains a unique product with no similar produc…
Morinaga Milk Industry announced on the 10th that it would end sales of its cake-type ice cream "Viennetta" on March 31st. It had been on sale for over 40 years since its release in September 1983. The reason for the end of the sales was the expiration of the license agreement.
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