US EditionMobile games squeeze more from less: $1.52 per install as revenue climbs 11% despite 7% drop in downloads - Mobile Marketing Reads
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Mobile games squeeze more from less: $1.52 per install as revenue climbs 11% despite 7% drop in downloads - Mobile Marketing Reads
In 2024, global consumer spending per mobile game install rose 11.2% YoY to reach $1.52, a record-breaking figure that offset a simultaneous 6.6% decline in total game downloads.
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