Mike Sneesby Appointed CEO of Top Middle East Broadcaster MBC Group as Sam Barnett Steps Down
- Mike Sneesby has been appointed CEO of MBC Group, replacing Sam Barnett, effective May 1.
- Sam Barnett stepped down after leading MBC for over 20 years, significantly impacting its growth in the Middle East and streaming markets.
- MBC Group is expanding after floating a 10% stake on the Riyadh stock exchange at the end of 2023.
- Streaming in the MENA region is growing rapidly, with revenues expected to reach $1.2 billion in 2024, led by Shahid's 3.6 million subscribers.
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14 Articles
Sam Barnett To Lead Central European Media Enterprises; Ex-Nine Entertainment Chief Mike Sneesby To Succeed Him At MBC Group
UPDATE, 1.45am P.T: Just as soon as his exit from MBC was announced, Sam Barnett’s new role has emerged. He will lead Central European Media Enterprises (CME) as CEO from May 1. Barnett will succeed Didier Stoessel, current CEO and Chief Investment Officer of its media investor parent PFF, with Mike Sneesby becoming Chief Exec […]
Mike Sneesby Appointed CEO of Top Middle East Broadcaster MBC Group as Sam Barnett Steps Down
Veteran TV executive Sam Barnett is stepping down as CEO of top Middle East broadcaster and streamer MBC Group and Mike Sneesby, former CEO of Australia’s Nine Entertainment has been appointed his successor. Barnett, who led MBC for more than 20 years in two separate stints has been instrumental to MBC becoming a major Middle East player in both the linear and streaming spheres. Barnett will now join PPF Group’s Central European Media Enterpri…
Media Roundup: Sneesby's new gig
Companies Mike Sneesby resurfaces as MBC Group CEO Former Nine Entertainment boss Mike Sneesby has landed a major new role, stepping in as chief executive of MBC Group, the Middle East’s biggest media company and the owner of streaming giant Shahid. As James Manning reports in The Australian, Sneesby, now based in Riyadh, will officially take the reins on 1 May, as current CEO Sam Barnett exits. Sneesby said his focus will be on scaling MBC’s gl…
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