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Mike Sneesby Appointed CEO of Top Middle East Broadcaster MBC Group as Sam Barnett Steps Down

  • Mike Sneesby has been appointed CEO of MBC Group, replacing Sam Barnett, effective May 1.
  • Sam Barnett stepped down after leading MBC for over 20 years, significantly impacting its growth in the Middle East and streaming markets.
  • MBC Group is expanding after floating a 10% stake on the Riyadh stock exchange at the end of 2023.
  • Streaming in the MENA region is growing rapidly, with revenues expected to reach $1.2 billion in 2024, led by Shahid's 3.6 million subscribers.
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advanced-television.com broke the news in on Tuesday, April 8, 2025.
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