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Microdrama apps are making billions
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Microdrama apps are making billions
Short, pulpy, and endlessly addictive, microdramas are turning mobile storytelling into a multi-billion-dollar industry. While they might look like overacted TikTok videos, these one-minute dramas are pulling in serious cash—and marketers should be paying attention.In China alone, revenue from microdramas hit US$6.9 billion in 2024, according to Shenzhen-based research firm DataEye. For the first time, that figure surpassed the country’s domesti…
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