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2025 Mercedes-Benz G-Class Electric First Test: Incompatible by Design?

  • Mercedes-Benz launched the fully electric G-Class G580 with EQ Technology in April 2024, but it has struggled to find buyers in Europe and other markets.
  • The electric G-Class sales have lagged significantly behind combustion versions because many customers prefer the traditional V-8 engines and driving experience.
  • By April 2025, Mercedes sold only about 1,450 units of the electric version in Europe, compared to 9,700 combustion G-Class vehicles, with dealers reporting slow inventory turnover.
  • An anonymous Mercedes executive called the electric model "a complete flop" and said it is a niche product with very low production numbers, while the combustion G-Class hit record sales in late 2024 and early 2025.
  • In response to poor electric G-Class demand, Mercedes is reportedly considering adding combustion or hybrid powertrains to upcoming smaller G-Class models to better match customer preferences.
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Last year Mercedes unveiled the first electric G-Class. A daring concept, but who wants such a colossal EV? The Dutch, it turns out.

·Amsterdam, Netherlands
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Enjoyed design, modern technology – but the bill doesn't come up: the new G 580 EQ will stop at the dealers. The doubts in Stuttgart are growing. Even internally one speaks of a flop.

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MotorTrend broke the news in on Tuesday, January 14, 2025.
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