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Meituan to open offline supermarket – Targeting Freshippo?

Summary by Dao Insights
On 17 April, it was reported that Xiaoxiang, the online supermarket from Meituan, is planning to launch its offline presence, taking aim at Freshippo. This would be the first time in 8 years that Xiaoxiang has attempted new offline shops, and 5 years since they closed its last offline location in 2020. Is Freshippo no longer benchmarking against Sam’s Club? Meituan is reportedly recruiting for location scouts and construction work for the offli…
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Dao Insights broke the news in on Monday, April 21, 2025.
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