MediaWorks’ back to basics approach working

MediaWorks’ back to basics approach working

MediaRoom column: After a dismal few years MediaWorks looks like it is getting some of its mojo back.The company’s audience share in the 25 to 54 age group, known in the industry as the money zone, is at its highest since 2020 and, at 58 percent, is well ahead of its rival NZME on 31percent.   Strong performances from brands like Mai FM, The Breeze, More FM and The Rock have driven increased revenues as well as ratings.In its just-announced resu…