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Media Training for One; Media Training for All - W2 Communications

Summary by W2 Communications
When it comes to media training, like many strategic communications initiatives, it’s are never “one size fits all.” Whether your spokespeople are new to media interviews or need a refresh or refining, the foundation of training is the same: How much detail do you share? What’s too much and what’s too little? How do I effectively get my story across? How can I make sure that the reader or viewer will care? How can I make sure that the reporter …
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W2 Communications broke the news in on Wednesday, May 14, 2025.
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