US EditionMeatly CEO on cultivated petfood: ‘We want to prove this can be mass market”
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Meatly CEO on cultivated petfood: ‘We want to prove this can be mass market”
While investor sentiment has soured on cultivated meat, UK-based startup Meatly has set out to prove—on a shoestring—that the unit economics can add up, and that petfood, rather than human food, is the place to start. Dogs aren’t overly concerned about what their food looks like, the regulatory pathway is simpler and shorter, and pet owners and brands are surprisingly open to trying new things, says CEO Owen Ensor, who founded Meatly in 2021 wit…
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