McDonald’s & DDB To Split Up After 54-Year Partnership

McDonald's Australia set to part ways with DDB Group Australia after incredible 54-year run

McDonald’s Australia will part ways with long-time creative agency partner DDB Group Sydney at the end of 2025. The split draws the curtain on a creative 54-year run that began when the brand entered the Australian market in 1971. The split draws the curtain on a creative 54-year run that bega

McDonald’s & DDB To Split Up After 54-Year Partnership

McDonald’s and DDB Sydney will sever ties this year, ending Australia’s longest agency-client relationship. The move comes months after McDonald’s added Wieden+Kennedy to its Australian roster. The QSR current agency roster includes DDB, Wieden+Kennedy, Akcelo, Digitas, Wieden+Kennedy, Eleven and Omnicom’s OMD and Annalect. The decision to part ways with DDB is the first major agency […]

McDonald’s ends 54-year creative partnership with DDB Group

McDonald’s Australia has ended its creative partnership DDB Group Sydney after servicing the quick service restaurant’s account for the past 54 years. Annabel Fribence, chief marketing officer of McDonald’s, said: “I want to personally thank DDB Group Sydney for being a long-term partner of our brand and business. DDB has been a true partner, pushing us, supporting us, and ultimately ensuring we continue to grow. “Together, we have evolved the i…

McDonald's split: Longest client-agency partnership in Australian advertising comes to an end

McDonald’s Australia will part ways with its creative agency partner DDB Group Sydney at the end of 2025, Mumbrella can reveal.It marks the end of the longest current client-agency partnership in Australian advertising, with DDB Group Sydney having serviced the account for 54 years.McDonald’s confirmed the news with Mumbrella on Thursday afternoon.“I want to personally […]