Maybelline's Largest AAPI Campaign Aims to Advance Beauty Inclusivity

Maybelline's Largest AAPI Campaign Aims to Advance Beauty Inclusivity

For Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching “Face the Difference,” a campaign showcasing the power of AAPI representation in the beauty industry. In partnership with […]

Maybelline teams to launch the largest Asian Pacific beauty campaign in history

NEW YORK — In honor of May being Asian Pacific American Heritage Month, Maybelline New York, Bustle Digital Group (BDG), and community partner Gold House have unveiled “Face the Difference” — a bold new campaign on the cover of Bustle that celebrates the broad spectrum of Asian Pacific Beauty for the first time on a national scale. More than just a showcase of beautiful faces, “Face the Difference” spotlights the Asian Pacific leaders who are ch…