L.A.’s Hidden Matcha Master: Masanori Den Shirakata, the Low-Key Legend Only Insiders Know ~ L.A. TACO

L.A.’s Hidden Matcha Master: Masanori Den Shirakata, the Low-Key Legend Only Insiders Know ~ L.A. TACO

Masanori Den Shirakata represents the third generation of tea merchants, carrying forward a tradition that began when his grandfather first recognized the potential of Shizuoka, Japan, as a top-tier tea-producing region. The post L.A.’s Hidden Matcha Master: Masanori Den Shirakata, the Low-Key Legend Only Insiders Know appeared first on L.A. TACO.

Masanori Den Shirakata, the Low-Key Legend Only Insiders Know ~ L.A. TACO

Matcha tea is experiencing a surge in popularity in the U.S. right now. So much so that a shortage, due to the specialized stone grinders being unable to grind it quickly enough to meet global demand, is causing the price to spike even further. For Masanori Den Shirakata, the third-generation owner of Den’s Tea in Torrance, the frothy, alluringly green, caffeinated beverage goes back 100 years, long before it turned into a trend. At a random ref…