US EditionCollapse of Sonder, a Marriott-Backed Hotel Chain, Leaves Guests Stranded Mid-Stay
Marriott ended its deal with Sonder after the latter’s default forced cancellation of bookings, affecting over 10,000 apartment-style units, Marriott said.
- On Sunday, Marriott International ended its licensing partnership with Sonder Holdings Inc., saying the deal is no longer in effect due to Sonder's default.
- Last year, Marriott International signed a licensing agreement with Sonder Holdings Inc., but few specifics have been revealed about why the arrangement fell through.
- Guests report Marriott International canceled current reservations and future bookings, some were abruptly told to vacate mid-stay, and Marriott said affected Marriott Bonvoy customers would receive full refunds and rebooking offers.
- Investors pushed Sonder's shares down more than 13% after the termination announcement, with Sonder stock down about 87% in the past year to a $6.8 million market cap.
- Marriott had planned to add around 9,000 rooms and include over 10,000 apartment-style accommodations in the Sonder by Marriott Bonvoy collection, with Sonder holding 9,400 live units as of March.
22 Articles
22 Articles
One Year Later, Marriott's Partnership With Sonder Is Over
Last year, two hospitality companies announced a partnership that looked like a win-win at the time. Those two companies were hotel giant Marriott and Sonder, which focused on accommodations more in line with what travelers might expect from an apartment than a hotel room. The logistics also sounded promising, with Marriott set to add around 9,000 new rooms to its existing inventory.Unfortunately, the partnership has come to an end. On Sunday, M…
The US chain of hotels and apartments Sonder, which is listed in the Nasdaq of New York, has not yet been officially forwarded to the SEC, the regulator of the financial markets in the United States, but has been revealed, in the first place, by the customers who had reservations in one of the 9,500 rooms that the firm has distributed all over the world, as they were informed of the abrupt end of their reservations. Marriott, the world’s first h…
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