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Marine vet buys sword that slayed the lava monster in the iconic 90s recruiting ad

Summary by Task & Purpose
In the history of military recruiting ads, none is more iconic than the Marine Corps’ “Rite of Passage” commercial from 1998. In it, a nameless hero swings a sword with an Eagle, Globe, and Anchor on its hilt to slay a lava monster and then morphs into his Dress Blues. Although younger Americans may not fully appreciate the awesomeness of this commercial, its status as a legend was cemented in the HBO miniseries “Generation Kill” – based on the …

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Marine vet buys sword that slayed the lava monster in the iconic 90s recruiting ad

In the history of military recruiting ads, none is more iconic than the Marine Corps’ “Rite of Passage” commercial from 1998. In it, a nameless hero swings a sword with an Eagle, Globe, and Anchor on its hilt to slay a lava monster and then morphs into his Dress Blues. Although younger Americans may not fully appreciate the awesomeness of this commercial, its status as a legend was cemented in the HBO miniseries “Generation Kill” – based on the …

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Task & Purpose broke the news in on Wednesday, March 26, 2025.
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