Major fashion brands continue to fall short on climate goals -report « Carbon Pulse

The Cycle of Greenwashing in the Fashion Industry | Eco-Stylist

Greenwashing Isn’t an Accident- It’s a Business StrategySustainability sells. That’s why more and more fast fashion brands are marketing themselves as “green”- but unfortunately, the reality behind these labels sometimes tells a different story. From recycled collections to carbon offsetting promises, the industry is constantly reinventing its image to appear eco-friendly without necessarily making meaningful change.Fast fashion thrives on decep…

Major fashion brands continue to fall short on climate goals -report « Carbon Pulse

Most leading fashion companies remain heavily reliant on fossil fuels, with limited progress on climate targets and supply chain transition, according to a new report by an environmental advocacy organisation.