US EditionMagic Johnson Survived Jordan and Bird. But a Starbucks Boardroom Nearly Broke Him… Until He Pulled Off the Deal No One Saw Coming
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Magic Johnson Survived Jordan and Bird. But a Starbucks Boardroom Nearly Broke Him… Until He Pulled Off the Deal No One Saw Coming
When Earvin “Magic” Johnson reflects on his most challenging business moments, he doesn’t immediately think of competing against basketball legends Larry Bird and Michael Jordan. Instead, the 65-year-old entrepreneur points to a boardroom in 1998 where he faced skeptical Starbucks shareholders who would ultimately greenlight a deal that transformed his post-NBA career. LOS ANGELES, CA – APRIL 21: Magic Johnson is seen at “Jimmy Kimmel Live” on A…
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