US EditionLotte Wellfood Crunch Bar with 'Pig Bar' DNA Transplanted, 1 Billion Won in Sales in 3 Months in India
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[Digital Daily Reporter Gyu-ri Choi] Lotte Welfood announced on the 11th that its premium ice cream 'Krunch' bar, which was introduced to the Indian market, recorded sales of 60 million rupees (approximately 1 billion won) in just 3 months since its launch. Crunch Bar is a K-ice cream developed with the motif of Korea's 'Pig Bar', and consists of 3 types: Yogurt Berry, Choco Berry, and Choco Vanilla. It was launched in March, and production wil…
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