Why British Brands Keep Getting Lost in Translation Abroad

Why British Brands Keep Getting Lost in Translation Abroad

Last month, a Yorkshire-based manufacturer of premium kitchen knives spent £50,000 on a marketing campaign targeting Japanese consumers. The beautifully designed adverts featured their signature steel blades against a backdrop of pure white - a colour that, in Japan, symbolises death and mourning. Sales were predictably dismal.

Lost… no, Found in Translation and where the heck have I been? by Jina Bacarr - A Slice of Orange

Sister Mary Celestine would be so upset with me… like the time she made me kneel on my desk and measured with her ruler to see if my green uniform touched the polished blonde wood. It didn’t. I was in total teen rebellion, making my uniform shorter so I looked ‘cool’. I wish I could […] The post Lost… no, Found in Translation and where the heck have I been? by Jina Bacarr appeared first on A Slice of Orange.