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Japan · JapanLast month, a Yorkshire-based manufacturer of premium kitchen knives spent £50,000 on a marketing campaign targeting Japanese consumers. The beautifully designed adverts featured their signature steel blades against a backdrop of pure white - a colour that, in Japan, symbolises death and mourning. Sales were predictably dismal.See the Story
Why British Brands Keep Getting Lost in Translation Abroad
100% Left coverage: 1 sources

Orange, California · OrangeBorn and raised in the Midwest, Dianna has also lived in three other quadrants of the U.S. She writes short stories and poetry, and has just released a full-length novel, Scream of the Silent Sun. The post Dianna Sinovic, Featured Author appeared first on A Slice of Orange.Read Article
Dianna Sinovic, Featured Author - A Slice of Orange
