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Lexus Burys the Model by Which It All Started
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Although Lexus, Toyota's premium division, was created after Acura (Honda, 1986) and Infiniti (Nissan, 1988), it is now the largest of the three in volume. 1989-2025: the keys to success Lexus A success story born in 1989, in a rapidly changing American market. To compete with German premium manufacturers, the Japanese decided at the time to create full-fledged brands to expand their portfolios of new high-end models, in order to offer them a po…
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