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Lewis Hamilton signs endorsement deal with AI-powered Google alternative Perplexity - BlackBook Motorsport
Seven-time Formula One world champion Lewis Hamilton has signed an endorsement deal with Perplexity, a search engine powered by artificial intelligence (AI). Confirmed: Hamilton and Perplexity have signed a global partnership, although the duration of the deal has not been disclosed Perplexity branding will be visible on the top of Hamilton’s helmet for the rest of the season Context: Perplexity, valued at around US$9 billion, wants to challeng…
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