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Latinos would end up Pepsi in Costco after going against Coca-Cola

Summary by Revista Merca2.0
According to CX Found, at least 68 percent of consumers move away from brands because they don’t have the same values Exhibited as Latino consumers supposedly started buying more Pepsi instead of Coca-cola. According to Zendesk data, 61 percent of buyers stop going to a brand after a bad experience. A social media consumer exhibited the alleged shortage of Pepsi’s Coca-cola at a Costco store, so the man assured that this was due to Latinos’ supp…
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Revista Merca2.0 broke the news in on Friday, February 7, 2025.
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