US EditionLabubu Not the First Toy Craze, and Certainly Won't Be the Last
CHINA, JUL 16 – Pop Mart projects a 350% profit increase in early 2025 driven by global demand for Labubu dolls, which gained popularity through celebrity endorsements and exclusive marketing.
- In Albany, Calif., residents lined up to buy Labubu toys at Five Little Monkeys on Saturday, July 12, 2025.
- With origins dating to 2015, Kasing Lung introduced Labubu and struck a deal with Pop Mart in 2019.
- Among fans, Labubu's viral scarcity and blind-box mystery packaging demonstrate high demand, while since February, availability has vanished, showing sharp shortages.
- According to its annual report, Pop Mart projected at least a 350% profit increase, while 2024 revenue doubled to 13.04 billion yuan, thanks in part to its elvish monster.
- Looking ahead, Labubu's viral toys indicate a strong market with resales reaching thousands and limited editions potentially hitting five figures, while Pop Mart projects a 350% profit increase in the first half of 2025.
51 Articles
51 Articles
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Chinese toymaker Pop Mart expects first-half profit jump of at least 350%
Chinese toymaker Pop Mart is gearing up for another period of blockbuster growth, following the runaway success of its Labubu toy internationally, saying it expects a massive surge in first-half reven...
With Labubu driving record revenue, Pop Mart cashes in on latest viral toy craze
Pop Mart has struck it rich. The Chinese company catering to toy connoisseurs and influencers says it expects profit for the first six months of this year to jump at least 350pc compared with the same period last year, largely because of its smash hit plush toy, the Labubu.
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