US EditionLa Hoya Presented Its New Visual Identity for the 2025 Season
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The La Hoya Ski Center, located 13 kilometers from Esquel, officially presented its new visual identity with which it seeks to strengthen its positioning as one of the most outstanding winter destinations in Patagonia. The redesign of the brand is part of a transformation plan initiated in 2019, which included improvements in the means of elevation, extension of tracks and renewal of services. The new image takes as inspiration the geography of …
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