Klarna to Launch Unlimited Mobile Plan in US, Joining Fintech Trend
- On Wednesday, June 18, Swedish fintech Klarna revealed it will introduce a mobile phone service with unlimited data in the United States.
- This move follows Klarna's strategy to expand its neobank offering by solving everyday problems through mobile services, as CEO Sebastian Siemiatkowski explained to Reuters.
- The plan uses Gigs, a U.S. mobile OS, offers unlimited 5G data, talk, and text on AT&T's network, and aims to integrate connectivity with financial tools via familiar apps.
- Klarna has over 25 million U.S. users, and analyst Alex Webb said significant disruption is expected in the MVNO market, which Mordor Intelligence estimates at $14.83 billion in 2025.
- Klarna plans to roll out the mobile service in the U.K., Germany, and other countries later this year, joining other fintechs diversifying into telecom amid increased competition and risks.
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