US EditionNikeSkims Debuts Collaboration with 'Bodies At Work' Performance Presentation
NikeSKIMS combines performance and body-conscious design across 58 silhouettes with sizes XXS to 4X, promoting confidence and inclusivity for female athletes and lifestyle consumers.
- Nike and SKIMS are launching NikeSKIMS, a joint activewear brand, with a campaign led by Serena Williams and Sha'Carri Richardson, debuting in the US on 26 September 2025 online and in New York City and Los Angeles flagship stores.
- NikeSKIMS was created to merge Nike's performance know-how with SKIMS' body-conscious design, stemming from Kim Kardashian's SKIMS joining forces with Nike's decades of expertise.
- The debut spans seven collections and 58 silhouettes, offering over 10,000 styling options, with sizes from XXS to 4X, bras in 32B to 44DDDD, and prices from $38 to $148, built with Nike's Dri-FIT technology.
- The `Bodies at Work` campaign celebrates women's strength, with Serena Williams saying `I feel unstoppable when I’m training in it,` and Sha’Carri Richardson stating NikeSKIMS makes her `feel confident and unrestricted.`
- The line is positioned to challenge rivals like Lululemon and Alo Yoga in women's activewear, with NikeSKIMS framed as a commitment to innovate for women and a broader rollout after the US debut.
11 Articles
11 Articles
Kim Kardashian Models Plunging Bra Top at NikeSkims Launch
The entrepreneur took in a performance event on the iconic steps of the New York Public Library on September 24.Getty Kim Kardashian on September 24, 2025The GistAhead of NikeSkims’ debut collection being available to shop on September 26, it was available to be seen in a performance event on the steps of the New York Public Library on September 24.In attendance, naturally, was Skims founder Kim Kardashian, who was joined by her mom Kris Jenner …
Kim Kardashian Just Proved A Plunging Crop Top Can Work For Any Occasion
Instagram/@kimkardashianKim Kardashian makes everything look good. Whether she’s sporting a totally see-through ‘fit or going more casual in athleisure, the reality TV star knows how to dress for any and every occasion. It’s a talent she’s turned into a business. SKIMS has been going strong since 2019. It may have started as a one-stop shop for basics, but with every new launch, it’s evolved a little more. Now, people head to SKIMS for swimwear,…
NikeSKIMS Drops First Collection Starring Serena Williams, Sha’Carri Richardson & Jordan Chiles
By Mecca Pryor ·Updated September 23, 2025 Getting your Trinity Audio player ready… SKIMS has had a grip on the culture since its debut, thanks to its ultra-comfy, curve-hugging designs. Whether you’re lounging at home, running errands, or slipping it under a dress for a night out, SKIMS’ versatility and high quality have quickly won over consumers, making the brand a staple in modern wardrobes.Nike, a longtime leader in performance wear, was a …
Serena Williams And Sha’Carri Richardson Star In Kim Kardashian’s New Billion-Dollar NikeSKIMS Launch
The rich keep getting richer. Kim Kardashian has expanded her already billion-dollar apparel line, Skims, into the athleisure market with a new partnership with Nike. The NikeSKIMS line was announced this week, featuring prominent female athletes. Serena Williams, the 22-time Grand Slam champion, along with the once fastest woman in the world, Sha’Carri Richardson, and Olympic gold medal gymnast Jordan Chiles, are part of the promotional campaig…
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