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Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two
Adidas Originals features a global cast including Samuel L. Jackson to highlight inclusivity and cultural crossover in its spring 2026 Superstar campaign.
- On Thursday, Adidas Originals revealed its spring 2026 Superstar campaign starring Samuel L. Jackson, Jennie, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones and Olivia Dean.
- Reimagining the Superstar for spring 2026, Adidas Originals selected generational talent to represent authenticity while subtle shifts in tone and texture bring more character, Annie Barrett said.
- Set in the surreal `Hotel Superstar`, the creative team emphasized texture, surrealism, and character while reimagining the Superstar silhouette in softly structured faux leather and crochet.
- Adidas Originals aims to position the cross-generational lineup as inclusive, helping consumers see and feel themselves within the brand, as stated by the brand.
- Jackson reunites with Thibaut Grevet, director, extending their partnership from the 2025 Superstar campaign as Adidas frames this work as the `next era` of the Superstar silhouette.
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Kendall Jenner Turns Heads in a Cropped Track Jacket and Her Underwear
The 818 founder is the star of a new adidas Originals campaign.Kendall Jenner posing in adidas Originals's Spring/Summer 2026 campaign.Credit: adidas OriginalsThe GistKendall Jenner is the star of a new adidas Originals campaign.The supermodel appeared in two black and white images on the brand's Instagram wearing nothing but a cropped track jacket and a pair of underwear.Jenner is currently in Milan for Milan Fashion Week.While Kendall Jenner c…
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Coverage Details
Total News Sources20
Leaning Left1Leaning Right0Center5Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
L 17%
C 83%
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