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BBH London + Creators Inc recreates iconic Johnnie Walker ad to launch IPA President Karen Martin's manifesto to revitalise UK advertising

Summary by Campaign Brief
Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, her call for a renewed focus on creativity, diversity, and
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Campaign Brief AsiaCampaign Brief Asia

BBH London + Creators Inc recreates iconic Johnnie Walker ad to launch IPA President Karen Martin’s manifesto to revitalise UK advertising

Seen+Noted: Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, her call for a renewed focus on creativity, diversity, and talent development is just as relevant for the global advertising industries.

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Campaign BriefCampaign Brief

BBH London + Creators Inc recreates iconic Johnnie Walker ad to launch IPA President Karen Martin's manifesto to revitalise UK advertising

Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, her call for a renewed focus on creativity, diversity, and

Read Full Article
decisionmarketing.co.ukdecisionmarketing.co.uk

IPA chief: 'Creativity isn't a nice to have. It's all we have' - DecisionMarketing

New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human creativity” back at the core of the business – ditching short-term thinking and the over-reliance on AI – hailing the discipline as crucial to corporate success, the economy and British culture. Martin set out the agenda for her two-year presidency in an address to industry leaders and IPA members, followed by a live Q&A, reflecting on …

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themedialeader.comthemedialeader.com

Karen Martin highlights business of creativity as new IPA president - The Media Leader

The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.

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themedialeader.com broke the news in on Monday, March 31, 2025.
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