US EditionKalshi and Polymarket Strike Deals with National Hockey League
The NHL is the first major U.S. sports league to license its branding to prediction markets, allowing Kalshi and Polymarket to operate nationwide, including restricted betting states.
- On Oct 22, 2025, the National Hockey League reached multiyear licensing agreements with Kalshi and Polymarket, marking the first time a major U.S. sports league allowed prediction markets to use its trademarks.
- Prediction markets allow users to trade on yes/no event outcomes, Kalshi says it is regulated by the Commodity Futures Trading Commission, and last month it added sports parlays amid renewed momentum.
- Keith Wachtel said the NHL views growing sportsbook handle as key and said partnering safeguards game integrity while both companies gain broadcast exposure and the league receives customer protections.
- The agreements put Kalshi and Polymarket into direct competition with sportsbooks like DraftKings and FanDuel, while DraftKings and Flutter Entertainment shares have fallen sharply since the deal and Kalshi's $2 billion backing from Intercontinental Exchange may support expansion.
- Regulators and tribes have increasingly pushed back against prediction markets, even as Tarek Mansour, Kalshi co-founder and CEO, said, `A league like the NHL partnering with us is a strong sign that prediction markets are here to stay`.
25 Articles
25 Articles
NHL Ups the Ante by Teaming With Kalshi, Polymarket in Sports Betting
The National Hockey League has a breakaway with prediction markets. In a first for a US sports league, Kalshi and Polymarket can now use the NHL’s trademarks, including the terms “NHL” and “Stanley Cup,” as well as team names. Kalshi has skated around licensing restrictions in the past by instead using generic terms like “pro hockey tournament.” The NHL has deals with sportsbooks including DraftKings, FanDuel and BetMGM, but its tie-up with Kal…
Kalshi and Polymarket continue aggressive sports prediction push with NHL partnership
Prediction markets’ push into sports isn’t stopping - it’s getting stronger. In a landmark agreement, the NHL announced Wednesday it has become the first major professional sports league to partner with prediction markets companies Kalshi and Polymarket.
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