US EditionUK Starts Ban on Junk Food Ads on Daytime TV and Online
The UK ban targets 13 high-fat, salt, and sugar product categories to reduce childhood obesity by 20,000 cases and provide £2 billion in health benefits, officials said.
- On Monday, January 5, the UK government banned adverts for products high in fat, salt and sugar on television broadcasts and imposed a complete ban on online platforms.
- After repeated delays and industry pressure, the UK government enforces a policy building on a voluntary agreement advertisers began on October 1, first proposed three years earlier.
- The rules cover 13 product groups, including fizzy drinks and ready meals, assessed by a nutritional scoring mechanism, with firms facing potential penalties from the Advertising Standards Authority.
- The health ministry projects the ban could prevent around 20,000 cases of childhood obesity, remove up to $2.7 billion in health benefits annually, and is expected to improve child health outcomes.
- Health Minister Ashley Dalton pointed to 22 percent of children starting primary school being overweight or obese, citing tooth decay as a leading cause of hospital admissions for ages five to nine, and said: `By restricting adverts for junk food before 9pm and banning paid adverts online, we can remove excessive exposure to unhealthy foods`.
11 Articles
11 Articles
A ban on junk food advertising has come into effect in the United Kingdom, as the government seeks to tackle the problem of childhood obesity. Under the new rules, junk food advertising will be banned on television until 9pm, and will be completely banned online.
In defence of the junk food advert ban (from a marketer)
Many agencies have pushed back against the junk food advert ban, but Ogilvy UK’s Amelia Torode says she welcomes the legislation. That and musings on Marty Supreme, London’s new lido and the Gunners in this week’s Notebook I welcome the junk food advert ban This is an important week for my industry, marketing, as brands and agencies grapple with new legislation that came into force on Monday. If you’ve noticed less advertising for fast food, cri…
NEWS: New Advertising Rules Target Children’s Exposure to Junk Food
As reported by the National Health Executive, new restrictions on junk food advertising have come into force across England as part of efforts to address rising keep reading The post NEWS: New Advertising Rules Target Children’s Exposure to Junk Food first appeared on Practice Business.
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