Juan Ramón Lucas: «Real Madrid Manages Marketing Like No One Else»

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Son and father of madridistas. He, an athletic without remission. The case is that Juan Ramón Lucas (Madrid, 1958) chose another path, forged and sealed in reddish-white. Reflective manner and firm convictions, do not expect ambiguous answers. On the contrary: short and to the foot, as command the canons of every good journalist.—What does sport suppose for you?—It is a way of living, more as a practitioner than as a follower. Sport shows it thr…